Chilled coffee is thriving in the US, growing at least 10% annually between 2013-17. In fact, more than half (56%) of new RTD coffee launches in the US were cold brew in 2017, up from 38% the year prior. What is more, in the US, cold brew sales at retail* reached an estimated $38 million in 2017, representing a single-year growth of 137%. Meanwhile, RTD coffee is also building momentum in China. Mintel forecasts annual growth of around 20% in the next five years as RTD steals more share from instant coffee.
Via: Retail Market Trends